#confidence is quiet

Any female with mishaps

We cater to the everyday woman and girl on the go, who are juggling the many pressures of life. Our underwear protects against the unforeseen and is used daily, by many who prefer everyday protection. It is for all women and girls who are transitioning in the 7 stages of womanhood! Perfect for the young tween or teen, waiting for their first period. Ideal for the young adult with untimely periods or a working professional with incessant discharge. Our underwear is a solution for the super athlete who might have slight incontinence or runner’s trots. A quiet confidence grows when you are prepared and our underwear prepares, protects and prevents. We answer to all of your needs... many of which we don’t even want to address.

No Show, Comfort & Functionality

Our underwear is everyday underwear with a sewn-in, ultra-thin, power mesh pantyliner for extra protection that is wash and wear. Our performance fabric underwear weighs less than 1 ounce so it is breathable, quick drying, wicks sweat away from your body and feels like a second skin. The pantyliner is made of baby soft powermesh and a liquid resistant layer.  It absorbs up to 1 small tampon’s worth of any mishap. The no show edges are customized seamless so there are no panty lines, under your leggings or pants. Our undies cater to many body types because our design uses very few stitches to enhance comfortability. Our fabric gets softer and more flexible with each wash and will mold to your body with each wear, providing ultra comfortable underwear. 

Daily: Anytime Now 365

Anytime you think about using a pantyliner, try our daily performance undies which will serve you similarly. Our sewn in pantyliners are constructed with a power mesh, which Is super soft and protective, against your private area. It will change the way you live and feel because there is no chafing, no dry skin or irritations. You will have the right amount of protection everyday for your needs. Our undies can be worn as a backup to tampon or a menstrual cup. It absorbs mishaps, in a critical area, by pulling moisture away from you, so you feel confident throughout your day. We have varying levels of coverage and this is our lightest version! When you think about wearing a pantyliner, sport our Anytime Now 365 underwear.

What are your mishaps?

Our underwear has an ultra-soft, washable, built in pantyliner which provides security and protects against the following mishaps: 


Whether waiting for your first or 100th period to come, avoid leaks with an untimely period or catch sporadic flows as you enter peri-menopause, our panties are perfect for first and last days of your cycle, as well as, spotting.

Urinary Incontinence

The two most common types of urinary incontinence that affect women are stress incontinence and urge incontinence, also called overactive bladder. Incontinence affects twice as many women as men. This is because pregnancy, childbirth, and menopause may cause urinary incontinence. Our everyday panties can catch slight urine, wicking away moisture and keeping you dry. 

Daily Discharge

Vaginal discharge is not a weird, gross thing. This thick fluid you’re seeing is the natural way your body keeps your vagina healthy as it helps to clean and flush out any possible bacteria. The average amount of discharge is roughly a teaspoon per day but it can differ if you’re sick, stressed or if you’re at a certain stage of your menstrual cycle. Our everyday panties help absorb this natural occurrence, keeping you confident and clean.

Backside Bloopers

Fecal incontinence isn't limited to any particular age group or gender. Although it more commonly strikes older people and women. In addition to maturing women, we have found that many experienced athletes and long-distance runners also manage their “runner’s trots” and similar occurrences with our Apele performance panties.   

Prenatal and Post-Partum

When you’re pregnant, it is common to have pressure on your bladder causing occasional incontinence when sneezing or even performing routine activities. Also, the amount of blood in your body will increase by up to 50 percent.  After birth, the extra blood vessels and tissue that supported your baby need to come away and be shed from your uterus. Some bleeding is normal as you shrink back down again, and of course some is from injury or tearing from birth itself. Our panties have been touted by pregnant and postpartum women everywhere as a non-slip, absorbent undie they can trust to their transitioning body. 

 Our company tagline is #confidence is quiet, Insecurities are loud...a mindset where our following are girls and women who are able to perform their best daily because they are prepared for the unforeseen and unpredictable. Our bodies are constantly changing so our goal is to help you understand the workings of what makes us unique and how to protect against potential embarrassing situations. Confidence comes from knowing oneself, how to self protect and to be prepared.  Our undies will help you to feel more secure and carefree in your daily life. We believe the built in pantyliner is an easy, simple solution that is sustainable, affordable and can make your life easier. It will leave you feeling in control, focused and empowered everyday. 

Trial our undies up to 25 days and change the way you live, feel and compete. We coined our undie, Anytime Now 365 to represent daily versatility for unpredictable mishaps. 


Giving back is why we started our business. We have been fortunate to be able to spend a lot of time, focusing on ourselves and our families. Now it is time to give back as we have found a way to empower girls and women, in a graceful, honorable and intelligent manner.

Our goal is to make your life easier, and for the next generation of girls and women. It is about integrating an East meets West approach. We have a lot of great tribal knowledge and wisdom that have been passed down to us from our ancestors. We also understand and see what young girls and women face today in society. With this combination, we created a comfortable and high functioning, performance underwear that has the capabilities of a pantyliner and humbly and hopefully, beyond. Our intention is to bring you the best quality product at an affordable price point. We believe in good value, transparency and education.

Our pelvic region is the essence of our being so it is important to protect, honor and consistently maintain a healthy status. In order to do this, we must understand our own bodies so all of our blogs are directed to help you better understand your body as a whole. We aspire to support you as you go through the 7 phases of womanhood, spiritually, mentally, physically and socially. We know our underwear line has an answer for all of the phases.

We also understand that not everyone can afford to buy functionality underwear so we have been giving them out to those who we feel need it most: girls and women in transition from puberty into womanhood and women who do not have solutions for everyday living. We feel so honored that these parties graciously opened their hearts to our innovation.

List of donors :

The Boston Children’s Hospital Emergency Room

Girl Scouts of America Troop 6000 in NYC

Brookline Public Schools

Numerous Women’s Running Groups

Our mission is to empower and support as many girls and women we can with our innovation. Reach out to us if you have a cause that is near and dear to your hearts. We would be honored to help in anyway we can. 


I just wanted to write in to let you ladies know that I wore your undies for the Boston Marathon in the rain for 4 hours and they kept me dry.  Unbelievable.  I will be back for more once I get settled in back home. Thank you again and for your enthusiasm and desire to help women.

Ariana, Marathon runner

I bought these undies at the Boston Marathon Expo and used them in that rainy race, which was happening at the time of the month where I would be wearing a pantyliner if not running a marathon. These undies were perfect!!!

Melissa, Iron Woman

I wear your undies on the first and last day of my period. Apele panties feel great as my skin feels air and there is no chafing, which gives me relief sooner as I would have had a pantyliner or a light day pad. Thank you for also helping me some money too!


We were all surprised about the durability of your undies and the fact that there were NO panty lines when wearing running gear. Many of the moms of teenage girls were most pleased because there is a huge need for your product. Thank you so much!


Period panties are normally thick but your are so light. It is hard to believe they hold so much too! I wear them anytime I have to do a lot of errands or am out for long periods of time: truly comfortable  and they do not ride up.


Apele’s active underwear is a game changer for me. As a marathoner, you never know what can happen when you go out for a 4 hour run. I also love wearing the undies on normal days that I commute into Boston for work. If you sneeze or cough or holding it in while riding the commuter rail, you are protected from the little mishaps.

Lee Ann, Marathon runner

My daughter lives in your undies as she is a sports fanatic. She said typically you will need to change out of the workout gear but she stays in your undies as they wick sweat really quickly and so versatile that she can wear leggings on top of them too with no panty lines. WOW. Did not expect such a high quality product. I will come back for a pair for myself. 

Helen, mom

My 14 year old Daughter loves your undies so I need to order 6 more of them.They are colorful, light and look like everyday undies. It keeps her prepared. Thank you Apele!

Beatrix, mom

I wear your undies on the first and last day of my period. Apele panties feel great as my skin feels air and there is no chaffing, which gives me relief sooner than if I used a pantyliner or light day pad. Thank you for also helping me save money.


Apele Membership

Our products are made with our love: as we sourced the highest quality fabrics, threads and best possible stitching to give you utmost comfort. Our goal is to bring you with the best value we can afford. This means we make less for ourselves so we can empower more girls and women who really need the product. We also want you to feel more confident and self assured when you leave our store.

Over the year, we’ve chatted with many of you about creating better underwear as a whole for girls and women alike. We are humbled by your earnestness and authentic responses. Many of you asked for more than the status quo. We listened....That is our mission: to innovate, to create and to bring multiple solutions to the ever evolving female body.

The Apele membership program will allow for many rewards along the way, all to enhance your confidence. This is how it works:

1) Buy your 10th undie and get the 11th undie free. 

2) After your 20th undie, you will be a lifetime Apele member, where you get free shipping on all purchases, referral incentives, cool trendy freebies monthly and great insider track advice on pelvic care, insights on female bodily changes and how to navigate as we age. All information is private and confidential.

Join the Apele family and empower yourself! Spread the wealth of education with your friends and family.

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Our products are designed in the United States. Our fabrics are sourced and stitched by ethical plants in China and Japan.

We want to do our best to keep our costs down so we can provide you with a quality, well made product at an affordable price. This does not mean we use inferior factories. We honor what is important to every culture and respect values of differing countries and regions of the world.

Our goal is to deliver the best possible product to you in terms of fabric, design, cut and composition. We greatly appreciate the growing desire to support and buy products from brands that are responsible and thoughtful. Please email us if you have additional questions. Thank you!